BRIEF
Endorphins Running is a running club with chapters across the country that is all about spreading positivity and good vibes by creating a community of runners that support each other through their sport. In the lead up to the 2024 New York City Marathon, Endorphins Running in partnership with New Balance wanted to create a pop-up event utilizing the Shopify Space in Soho from November 1-November 4.
STORE TAKEOVER
This takeover is meant to be a space for the running community to celebrate the hard work and dedication to their sport, while also showcasing the brand and the association with New Balance. As guests walk into the store past the large front windows, they are met with a large Endorphins character wearing New Balance running shoes on the right wall. To their left is a showcase of Endorphins merchandise, New Balance footwear and their lookbook about their runners
Retail Creative Director - Scott Mansfield
Designer - Dominick Streff
Senior Designer - Wesley Lampkins
PARTNERS
Project Manager - Aaron Murawski
Fabrication - EWI Worldwide and ColorX
Photography - Wesley Lampkins, Endorphins Running Club, Dominick Streff
Clients - New Balance, Endorphins Running Club and Shopify New York