BRIEF
T-Mobile has partnered with the PGA and is enhancing the sport of golf with innovative technologies to improve player performance and 5G connectivity to capture every moment in glorious detail. For the upcoming LPGA Match-Play event in Las Vegas, T-Mobile needs an in-store experience for their Las Vegas flagship store that is immersive and engaging to the technology provided by the brand.
VR EXPERIENCE
This golfing simulator is put on display in the front window, enticing people on the strip to catch a glimpse and walk into the store to know more. Customers can play through PGA courses like the pros in Golf+ for the Meta Quest 3. The experience is encapsulated in branded cladding on simulated turf with an integrated soundbar and TV display on the face of a large golf ball, allowing people to witness what the player is doing in the headset.
Partners
Retail Creative Director - Scott Mansfield
Senior Designer - Wesley Lampkins
Designer - Dominick Streff
Project Manager - Aaron Murawski
Fabrication - EWI Worldwide
Photography - Matt Petit
Supplemental Imagery - T-Mobile