BRIEF
T-Mobile has partnered with Formula 1 Racing and is able to provide unparalleled connectivity across the nation. For the upcoming Formula 1 Las Vegas Grand Prix, T-Mobile wants to have an exciting experience in their flagship store on the Las Vegas strip that highlights the excitement of Formula 1 racing and shows how T-Mobile innovates the game for both fans and racers alike.
1ST FLOOR EXPIERIENCE
As customers walk through the glass entryway, they are first shown a themed map of the in-store experience. With magenta, trackside lighting adorning the top, a list of locations point to engagements around the store. Next to the strip facing window is a T-Mobile themed driving simulator that allows customers to experience what it’s like to drive around the Las Vegas track.
2ND FLOOR EXPIERIENCE
Up the stairs on the second floor, there’s a take-away engagement for customers to enjoy: remote reality racing. Miniature Formula 1 cars race against each other along a figure-8 track to see who is the fastest. Customers can race against each other and purchase their cars from the paddock along the wall.
Partners
Retail Creative Director - Scott Mansfield
Senior Designer - Wesley Lampkins
Designer - Dominick Streff
Project Manager - Aaron Murawski
Fabrication - EWI Worldwide
Photography - T-Mobile